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Mailchimp audience cleaned how to#
Mailchimp audience cleaned update#

Next, dig down into individual campaigns, and look at the unsubscribe and spam complaint rate. If there’s a pattern of declining open and click rates, you’ve got a problem. Take a look at what’s been happening over the last few email campaigns. When you login to your email marketing app, you’ll be able to see the open and click rate for your campaigns. How do you know when it’s time to clean your email list? You can usually see the first warning signs in your email marketing statistics. We’re going to use MailChimp in our examples, but the process is similar for most popular email marketing services. In this article, we’ll look at why email scrubbing is essential, and give you a step by step guide to doing it. This email list hygiene is an essential part of targeting your marketing, so you should do an email list cleanup at least a couple of times a year. What is email scrubbing? Email scrubbing is removing unengaged subscribers from your email list so that you can market only to people who want to receive your emails. Up to one-third of your subscribers will never open your emails, much less click on your call to action. If the answer is never, then you’re likely wasting time, effort, and money on marketing to people who aren’t interested in your business.Įmail lists decline by 20–30% every year. To view your unsubscribed contacts at any time, create a new segment with these conditions: Email Marketing Status | is | Unsubscribed.When’s the last time you scrubbed your email list? That's it! After the import is finished, we'll send a notification to the email address associated with your username.

If everything looks good, click Complete Import.

Click Finalize Import to review your import settings.

Any unmatched columns will not be imported. Repeat for all unmatched columns that you want to import.

Click the column header to choose a different field type for the column or to create a new field.

For example, the column that contains email addresses will match the required Email Address field. We'll automatically match some columns for you.

Match the columns in your import file to the fields in your Mailchimp audience.

When you're ready, click Continue to Match.

If you want to assign tags to all of the contacts in your import, click the drop-down menu and choose or create tags as needed.

Mailchimp audience cleaned update#

If you want to update contacts that are already in your audience, check the box next to Update any existing contacts.

You'll only see this option if you have groups in your audience.

Navigate to the Select groups section and check the box next to each group that applies. If your audience has groups, you can import your contacts directly into the group of your choice.

Use the Select a status drop-down menu to choose Unsubscribed.Use the Select an audience drop-down to confirm the audience you want to import to.Click Browse and choose the CSV file from your computer.Click the Manage Audience drop-down and choose Import contacts.If you have more than one audience, click the Current audience drop-down and choose the one you want to work with.To import a suppression list, follow these steps. To learn more about which contacts count toward your monthly plan limit, check out About Your Contacts. Unsubscribed contacts count toward your monthly marketing plan limit if you created your account after May 15, 2019.To mark existing subscribers as unsubscribed, use the bulk unsubscribe tool instead. This suppression list process can't mark existing contacts as unsubscribed or cleaned.Here are some things to know before you begin this process.

Mailchimp audience cleaned how to#

In this article, you'll learn how to set up a suppression list from a CSV, TXT, or Excel file. You'll need to create a separate suppression list for each audience in your account. To protect against accidentally adding invalid stale addresses to your audience, you can import contacts as unsubscribed to create a suppression list.Įach audience in your Mailchimp account is separate from the others, so your suppression list won't be global.